{"product_id":"loreal-professionnel-infinium-pure-strong-hold-hairspray-300ml","title":"L'Oréal Professionnel Infinium Pure Strong Hold Hairspray 300ml","description":"\u003cp\u003e\u003cb\u003eL’Oréal Professionnel Infinium Pure Strong Hold Hairspray 300ml\u003c\/b\u003e is a professional-grade styling essential that delivers powerful, long-lasting hold while maintaining a natural, flexible finish. Designed for both everyday styling and high-impact hair looks, this hairspray ensures hair stays perfectly in place without stiffness, flaking, or unwanted residue. Whether you’re setting a sleek updo, taming frizz, or locking in curls, Infinium Pure Strong Hold gives you all-day confidence with salon-level performance.\u003c\/p\u003e\n\u003ch2\u003e Strong Hold Meets Professional Performance\u003c\/h2\u003e\n\u003cp\u003eInfinium Pure Strong Hold is part of L’Oréal Professionnel’s trusted Infinium range—renowned for strong fixation and humidity resistance. This hairspray offers \u003cb\u003ehigh hold strength (Level 4)\u003c\/b\u003e, making it ideal for long-lasting styles that need to stand up to movement, wind, and daily wear. Despite its powerful grip, the formula sprays evenly and dries quickly to leave hair touchable and natural-feeling.\u003c\/p\u003e\n\u003ch2\u003e Key Benefits \u0026amp; Features\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e• Strong, Long-Lasting Hold\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eProvides reliable fixation for hairstyles that need durability—whether it’s adding structure to an updo or keeping flyaways in check throughout the day.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Fast Drying \u0026amp; Non-Sticky\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eThe lightweight mist dries quickly on contact, leaving no sticky residue or clumps behind. Hair feels natural and flexible, not crunchy.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Brushable \u0026amp; Touchable Finish\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlike many strong-hold sprays that stiffen the hair completely, Infinium Pure allows for gentle movement and restyling without flaking or stiffness.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Heat-Resistant Protection\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eHelps protect hair from heat styling tools, making it a great finishing touch after blow-drying, straightening, or curling.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Anti-Humidity Performance\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eKeeps styles intact even in humid conditions, helping reduce frizz and flyaways for a sleek, polished look.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• 300ml Professional Size\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eThe generous size is perfect for salon use, home styling, or daily touch-ups. It’s travel-friendly for long days away or extended styling sessions.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003e1. \u003cb\u003eStyle hair\u003c\/b\u003e as desired using blow-dryer, straightener, or curling iron.\u003cbr\u003e2. Hold the can approximately \u003cb\u003e20–30cm away\u003c\/b\u003e from dry hair.\u003cbr\u003e3. Spray evenly over finished style in short bursts.\u003cbr\u003e4. For added hold, apply a second light layer without saturating.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePro tip:\u003c\/b\u003e For lift at the roots, spray close to the scalp before drying or use a fine mist while lifting sections of hair.\u003c\/p\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cp\u003e* Anyone needing \u003cb\u003estrong, reliable hold\u003c\/b\u003e for complex or long-lasting styles\u003cbr\u003e* Those who want \u003cb\u003esalon-grade performance at home\u003c\/b\u003e\u003cbr\u003e* Daily styling, special events, or windy\/humid conditions\u003cbr\u003e* Styles like updos, sleek blowouts, curls, and structured finishes\u003cbr\u003e* Users looking for a brushable finish without stiffness or flaking\u003c\/p\u003e\n\u003ch2\u003eWhy Choose L’Oréal Professionnel Infinium Pure Strong Hold?\u003c\/h2\u003e\n\u003cp\u003eThis hairspray stands out by delivering \u003cb\u003epowerful fixation with a soft, natural finish\u003c\/b\u003e, making it a go-to product for professional stylists and everyday users alike. With its anti-humidity and heat-resistant properties, you get confidence that your style will hold—and continue to look great—throughout your entire day.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eL’Oréal Professionnel Infinium Pure Strong Hold Hairspray 300ml\u003c\/b\u003e is your styling ally when you need performance, reliability, and a beautiful finish—providing professional-level hold with a lightweight feel, every day.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55300781408641,"sku":"24-HB-27330","price":10.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/3392\/1608\/files\/loreal-professionnel-infinium-pure-strong-hold-hairspray-300ml-9282605.jpg?v=1769826555","url":"https:\/\/fragrancelondon.com\/products\/loreal-professionnel-infinium-pure-strong-hold-hairspray-300ml","provider":"Fragrance London","version":"1.0","type":"link"}