{"product_id":"loreal-professionnel-serie-expert-absolut-repair-molecular-pre-treatment-190ml","title":"L'Oréal Professionnel Serie Expert Absolut Repair Molecular Pre-Treatment 190ml","description":"\u003cp\u003e\u003cb\u003eL’Oréal Professionnel Serie Expert Absolut Repair Molecular Pre-Treatment 190ml\u003c\/b\u003e is an advanced, professional-grade hair care solution designed to prepare and strengthen severely damaged, fragile, or over-processed hair \u003cb\u003ebefore shampooing\u003c\/b\u003e. Powered by cutting-edge molecular technology, this pre-treatment works deep within the hair fiber to help repair damage, rebuild strength, and improve overall hair quality—laying the foundation for healthier, more resilient hair that’s ready for further treatment.\u003c\/p\u003e\n\u003ch2\u003e Advanced Molecular Repair Technology\u003c\/h2\u003e\n\u003cp\u003eHair damage—whether from colouring, bleaching, heat styling, chemical treatments, or environmental stress—can weaken the internal protein structure of the hair. Traditional conditioners and masks act on the surface, but \u003cb\u003eAbsolut Repair Molecular Pre-Treatment\u003c\/b\u003e targets damage \u003cb\u003einside the fiber\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eThis powerful formula combines:\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Peptides Bonder\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eA breakthrough active that works like “molecular glue,” helping to reconnect and rebuild broken peptide chains within the hair fiber—essential for restoring strength and elasticity.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Amino Acids\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eNatural building blocks of healthy hair that penetrate deep to nourish, reinforce, and fortify weakened strands from within.\u003c\/p\u003e\n\u003cp\u003eTogether, they create a \u003cb\u003efoundation of internal repair\u003c\/b\u003e that enhances the effectiveness of your shampoo, conditioner, and mask treatments.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits \u0026amp; Features\u003c\/h2\u003e\n\u003ch3\u003e\u003cb\u003e• Deep Internal Repair Before Shampooing\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlike traditional treatments applied after shampoo, this pre-treatment works from within the fiber \u003ci\u003ebefore\u003c\/i\u003e cleansing to strengthen hair from its core. This ensures better absorption of subsequent products and more dramatic results.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Strengthens Fragile \u0026amp; Damaged Hair\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eHair feels more resilient, flexible, and less prone to breakage. Over time, strands show visible improvement in strength, texture, and overall health.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Improves Elasticity \u0026amp; Breakage Resistance\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eBy repairing molecular damage, hair regains flexibility and bounce, helping reduce breakage caused by brushing, styling, and daily wear.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Enhances Treatment Performance\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eActs as a primer that boosts the effects of Absolut Repair Molecular Shampoo, Mask, and Leave-In Serum—making your entire hair care routine more effective.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Lightweight Yet Powerful\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eThe formula is rich and nourishment-packed but still lightweight, so it doesn’t weigh hair down or leave buildup.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e• Easy Pre-Shampoo Ritual\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eA simple add-on step that makes a big difference in hair health, especially for those struggling with severely compromised strands.\u003c\/p\u003e\n\u003ch2\u003e How to Use\u003c\/h2\u003e\n\u003cp\u003e1. \u003cb\u003eDampen hair\u003c\/b\u003e slightly before shampooing.\u003cbr\u003e2. Apply the \u003cb\u003epre-treatment evenly\u003c\/b\u003e through lengths and ends.\u003cbr\u003e3. Massage gently to ensure full coverage.\u003cbr\u003e4. Leave the product on for \u003cb\u003e2–3 minutes\u003c\/b\u003e to allow penetration.\u003cbr\u003e5. Rinse thoroughly with water.\u003cbr\u003e6. Follow with your \u003cb\u003eAbsolut Repair Molecular Shampoo\u003c\/b\u003e and post-shampoo treatments (mask\/serum) for best results.\u003c\/p\u003e\n\u003ch2\u003eResults \u0026amp; Performance\u003c\/h2\u003e\n\u003cp\u003eWith regular use as part of a complete Serie Expert Absolut Repair Molecular routine, hair becomes:\u003c\/p\u003e\n\u003cp\u003e* \u003cb\u003eStronger and more resistant to damage\u003c\/b\u003e\u003cbr\u003e* \u003cb\u003eMore elastic and less prone to breakage\u003c\/b\u003e\u003cbr\u003e* \u003cb\u003eSmoother, softer, and easier to manage\u003c\/b\u003e\u003cbr\u003e* \u003cb\u003eBetter prepped for nourishing treatments, boosting their effectiveness\u003c\/b\u003e\u003cbr\u003eThe pre-treatment helps transform even severely damaged hair into strands that feel visibly healthier and revitalized.\u003c\/p\u003e\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\u003cp\u003e* Hair that is \u003cb\u003edry, brittle, or weakened\u003c\/b\u003e\u003cbr\u003e* Over-processed or coloured\/bleached hair\u003cbr\u003e* Hair prone to breakage and split ends\u003cbr\u003e* Frequent heat styler users\u003cbr\u003e* Anyone seeking \u003cb\u003edeeper internal repair—not just cosmetic surface smoothing\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2\u003e Why Choose This Pre-Treatment?\u003c\/h2\u003e\n\u003cp\u003eL’Oréal Professionnel Serie Expert Absolut Repair Molecular Pre-Treatment bridges the gap between surface conditioning and deep fiber reconstruction. By working at the molecular level \u003cb\u003ebefore shampooing\u003c\/b\u003e, it enhances the entire hair care process, making hair stronger, more resilient, and better nourished from the inside out.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eL’Oréal Professionnel Serie Expert Absolut Repair Molecular Pre-Treatment 190ml\u003c\/b\u003e is your first step toward truly repairing compromised hair—creating a revitalized foundation for stronger, smoother, and healthier-looking locks. After this pre-treatment, subsequent conditioning and serums work even more effectively, delivering transformative results over time.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55300783047041,"sku":"24-HB-25863","price":20.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/3392\/1608\/files\/loreal-professionnel-serie-expert-absolut-repair-molecular-pre-treatment-190ml-2175265.jpg?v=1769826555","url":"https:\/\/fragrancelondon.com\/products\/loreal-professionnel-serie-expert-absolut-repair-molecular-pre-treatment-190ml","provider":"Fragrance London","version":"1.0","type":"link"}