Dana Perfume Collections - Buy Now

The House of Dana was originally founded in Barcelona, Spain in 1932 by Javier Serra. Serra`s Vision was to create brands that reflected originality and true beauty. He chose the name Dana for his business as it was short, good sounding in all languages and could be easily tied to perfume and beauty themes. After launching new successes like 20 Carats and Bolero in 1933, Canoe and Emir in 1935 (also created by Jean Carles) and Platine in 1938, Dana relocated to Paris at 9 rue de la Paix, near the prestigious Place Vendôme. However main office operations were transferred to the United States in 1940 when Germans occupied Paris. The New York-based office continues to manage operations globally even to this day. Javier Serra went on to release a string of original perfumes including Voodoo in 1951 and the remarkably well-received Ambush in 1955. Tabu and Chantilly are still the most popular perfumes in their collection from 1932.