Guy Laroche Perfume Collections - Buy Now

Guy Laroche founded in 1957 is a French fashion company founded by Guy Laroche himself. In the fashion world they are best known for their women's ready-to-wear collections and haute couture, but most will know them by their famous fragrances like Fidji in 1966 and the unmistakable Drakkar Noir in 1982 taking them to different heights. 

Guy Laroche travelled to the US after the second world war to learn his trade in New York. Returned to Paris in late 40's the company grew and with time became a complete fashion house. Designers like Issey Miyake and Valentino Garavani of Valentino worked for Laroche in their younger days. Laroche passed in 1966, but the company has continued on, taking the brand into the future but always with one foot in Laroche's ideas and designs.

When it comes to scents most will recognise the name Drakkar Noir. This was actually a darker and more mysterious version of the original Drakkar from 1972. The Drakkar Noir range is available at Fragrance London at affordable prices.